Full name: Nguyen Duc Son
Marriage status: Two children (and one wife)
Education: Master of Commerce (Major in Marketing) – University of Sydney (Australia)
Work: Brand Strategy Director – Richard Moore Associates
Bio: A person of branding passion
Likes & Interest:
Favourite football club: Manchester United
Favourite football player: Ryan Giggs, David Beckham
Favourite Movies: The Ghost, Face-off, Gladiator, True lie, Proposal, Tể tướng lưng ghù.
Books: Những người khốn khổ (Victor Huygo), Không gia đình ( Hector Malot), Spartaquite, Hiệp đầu 0-1, “Good to Great”, “Poor your heart into it”.
Favourite branding books: “22 immutable laws of marketing”, “Positioning – the battle for your mind”, “Brand Equity Management”, “Brand bubble”, “Emotional branding”, “Building Strong Brands”